one of four images for the Mercedes-Benz World 2015/16 Christmas campaign.
with such a stylised concept, it was the perfect opportunity to make a pure CGI automotive image where both car and location were modelled.
made for large format printing, we clocked up a computer-busting 25,000px width, making a truly versatile master image.
client: Mercedes Benz
agency: Complete Creative Communication
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one of four images for the Mercedes-Benz World 2015/16 Christmas campaign.
with such a stylised concept, it was the perfect opportunity to make a pure CGI automotive image where both car and location were modelled.
made for large format printing, we clocked up a computer-busting 25,000px width, making a truly versatile master image.
client: Mercedes Benz
agency: Complete Creative Communication
the full series of images for Mercedes-Benz World's christmas 2014 advertising and marketing campaigns. Working with our original set of 2014 images, the christmas variations add a bit of festive sparkle and magic to the MBW brand identity.
photography: James Lipman
agency: Complete Creative Communication
client: Mercedes-Benz World
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With Mercedes winning another consecutive world championship, we were commissioned to create a large format F1 image to be displayed in the Mercedes Benz-World museum.
With the image needing to reflect many years of Mercedes' success, both past and future, the car , driver and scene capture the teams efforts, rather than any one driver, car model or track.
To achieve the enormous print size at a high resolution, we created a cgi scene, to which we applied vector based motion tracking to create a dynamic result.
CGI build of the Maverick LSR for McLaren.
With only a few scraps of reference remaining of this near mythical land speed vehicle, producing an accurate cgi build was a challenge that required more than a little detective work.
a breakdown of the retouching process for the M-Class Mercedes for Mercedes-Benz World. Using a great set of images by automotive photographer, James Lipman, we combined content from a range of photographs to create a single hero shot. The resulting image presents a rich and information filled account of the 4x4 driving experience, while retaining the excitement of the M-Class in motion.
photography: James Lipman
agency: Complete Creative Communication
client: Mercedes-Benz World
taken from a series of images we created for Mercedes-Benz World's advertising and marketing. The images were used extensively both on-site and in print and web advertising.
client: Mercedes-Benz World
a breakdown of the retouching process for one of the 2014 images we produced for Mercedes-Benz World. working with a fantastic set of photographs from automotive photographer, James Lipman, we produced a series of images that capture the excitement of a Mercedes-Benz World driving experience.
client: Mercedes-Benz World
photography: James Lipman
a few samples from a huge set of images for Mercedes Benz World, working with automotive photographer, James Lipman.
client: Mercedes-Benz World
photography: James Lipman
retouching for a set of images by automotive photographer, James Lipman, for Tesla Motors
photography: James Lipman
client: Tesla Motors
taken from a series of images we created for Mercedes-Benz World's advertising and marketing. The images were used extensively both on-site and in print and web advertising.
client: Mercedes-Benz World
a particularly elaborate shot from a series of images for Mercedes-Benz World. faced with shooting a night time, hazardous driving shot on a lovely, sunny day, automotive photographer, James Lipman provided a great set of images that became the building blocks for something special...
client: Mercedes-Benz World
photography: James Lipman
