We were delighted to be tasked with creating this animated and print ident for Oprah’s Favourite Things for the Oprah Winfrey Network. running across print web and social, it is the visual identity of the Favorite Things campaing for the season.
We were delighted to be invited to redesign the Little Learners driving room at Mercedes Benz World.
The project saw us create both wall art and a new 3D logo for the experience.
For the wall art, we built a complete city, packed with content that showcased renewable energy and Mercedes’ electric car fleet. THis then covered the entire 35m x 5m wall space, creating a fully emmersive kids area within the Mercedes Museum.
Keeping the playful feel, we then produced an updated 3D logo design, which was used thorughout and completed the visual identiy for the area.
CGI Cover Illustration for Corporate Financier, on the model worker. A fantastic brief from Sunday, that led to a great rechnical solve and a convincing CGI clay sculpting look.
We love new challenges, and Spiro didn’t disappoint, with their brief for a large format CGI anamorphic image, stretching across the floor, to produce a mind-bending optical trick from a perfect viewpoint.
Applying an anamorphic effect to a realistic CGI scene called for a highly accurate technical solution.
Through deep diving into lens data and some in-house expertise in maths and physics, we developed a brilliantly precise virtual camera rig that, not only outputs the exact distortion required, but can do this as high render sizes and control the precise viewing position and eye level.
It remains one of our most satisfying solutions and gives us the means to create further large scale anamorphic works with remarkable accuracy.
Working across both print and animation, we brought Samsung’s ‘oasis’ concept to life, making fluid, glass-like forms glide and twist their way through a variety of scenes.
This head shot was the central shot for the project, from which the flowing Oasis was developed into its finished state.
A large project, making playful globe scenes for global recycling company Renewi. Running as both animations and static scenes, we created four of globes, each illustrating a key aspect of Renewi’s business, along with a variety of detail images.
The resulting package of content serves as a key part of Renewi’s visual identity, running across all their print, web and video content.
A great commission from the Wall Street Journal, that never made it to print, looking at the emergence of 3D printing technology for customised cars.
CGI Cover Illustration for Which? Money, on the ever changing world of payment security.
Michelangelo’s David with retail retina scans. CGI animations and illustrations for AdAge magazine.
Cover illustration for Variety magazine, about streaming services efforts to lure new customers in Covid-lockdown
CGI illustration for the cover of Hilton Club Traveler Magazine Summer 2020
Working across both print and animation, we brought Samsung’s ‘oasis’ concept to life, making fluid, glass-like forms glide and twist their way through a variety of scenes.
This home scene was one of a variety of locations where we integrated our CGI ‘Oasis’ into motion footage.
With the Oasis being highly refractive and reflective, we built a full CGI scene for the oasis to enhabit, to ensure reflections of its environment offered seamless realism.
Front cover CGI illustration for The Sunday Times Magazine on the rise of China
a cgi animation test piece for jelly behaviour and material.
some cgi goodness to wish you a merry christmas from the hitandrun creative studio!
CGI illustration for Cosmopolitan UK magazine about the ideas that come to you when falling asleep.
Cover image for Politico 28
Working across both print and animation, we brought Samsung’s ‘oasis’ concept to life, making fluid, glass-like forms glide and twist their way through a variety of scenes.
This office scene was one of a variety of locations where we integrated our CGI ‘Oasis’ into motion footage.
With the Oasis being highly refractive and reflective, we built a full CGI scene for the oasis to enhabit, to ensure reflections of its environment offered seamless realism.
CGI Illustration for Which? about router security.
personal project
personal work exploring the use of neon assemblies driven by 8bit pixel animations
Cover illustration for Euromoney Magazine about how finance can help win the fight against Covid-19
this cgi illustration for the cover of British Airway’s Business Life magazine included the fantastic opportunity to make an animated version for their digital edition.
Broken Android CGI illustration for Which? Computing Magazine.
an animated showcase of the Red Paddle Co’s revolutionary inflatable compact paddle board. the cgi board needed to be photo real, yet also have a wide range of folding, rolling and inflating qualities, making for a challenging but rewarding build.
A series of illustrations for Royal London, ilustrating achieving financial freedom.
Another large format image for Mercedes, where we produced a giant 16m x 16m floor image of F1 circuit, including track, chevrons, grass and gravel areas.
The image is installed as part of the driving simulation experience at Mercedes Benz World.
Spread opener image for Variety Magazine for article on stremaing services luring new customers in lockdown
celebrating 20 years of Which? computing magazine
when Time Out London called, needing an urgent turn around on their Christmas themed cover, we got straight to work. 36 hours later we had a finished illustration and a happy client.
two CGI illustrations for You Magazine’s article on the menopause.
Same but Different photo-illustration of a leopard with zebra skin instead of spots. For Euromoney Magazine.
An ongoing series of covers for Scholastic, for novels by Alan Gratz.
Refugee has spent an astonishing 147 weeks (and counting) on the New York Times Best Seller List, where it has been joined by Ground Zero and many others from the series.
CGI illustration for EMPIRE magazine, who asked us to make their exclusive subscriber cover for their 2020 preview edition.
we were commissioned to create a set of typographic launch images for the rebrand of The Economist's Intelligent Life magazine as '1843 magazine'.
art director: Graham Black
client: The Economist Group
full image set for the christmas 2015 campaign for Mercedes-Benz World.
with such a stylised concept, it was the perfect opportunity to make a pure CGI automotive image where both car and location were modelled.
made for large format printing, we clocked up a computer-busting 25,000px width, which can be seen in the detail shot below.
client: Mercedes Benz
agency: Complete Creative Communication
we were delighted to be asked to make a neon masthead for a series of special edition covers for Entertainment Weekly’s LGBTQ issue.
cgi illustration for Fabulous Magazine.
we’re no strangers to working in origami, but opted for a cgi workflow this time. While we missed out on hours of paper-folding fun, we gained a fluid and adaptable process that could easily evolve with the clients requests as the design progressed.
CGI typography illustration for Virgin Media DM press advert, with the line 'we want to seduce you, not tie you down'.
client: Virgin Media
agency: RAPP
CGI illustration for The Sunday Times’ Annual Rich List.
hourglass illustrations for Cazenove Capital’s Dialogue Winter 2019
album cover artwork for EMI for their victory beats compilation
The second of our cgi neon and bulb signs for AMVBBDO’s ‘Ordinary World’ campaign for Great Ormond Street.
Designed to cover a print campaign and be printed at full size on physical signage, this image was a huge 20,000px across and packed with detail.
cgi typography illustration for Virgin Media DM print campaign, with the line 'let us bring you up to speed'.
client: Virgin Media
agency: BBH
a rare personal project, that went onto grace the cover of Time Out and is now available as a limited edition print.
the image brings together location photography, spherical data captures and an extensive CGI build to make a playful intervention to the London Eye.
a CGI illustration of a female Mexican wrestling mask for the Virgin Atlantic magazine, VERA
cover cgi illustration for Which? Computing on ‘batteries that go the distance’
CGI illustration for the The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce)
a fun cgi neon sign for Cosmopolitan Magazine.
we’re usually asked to make illuminated signs in dark settings. Being asked to make a neon sign to be viewed in daylight gave us a great chance to show all the fine detailing that goes into the glass tube construction.
a CGI hourglass illustration for Cosmopolitan UK magazine to illustrate micro dating.
neon and bulb cgi lettering for Virgin Media.
client: Virgin Media
agency: BBH London
CGI lettering for TENA MEN in Latvia. One of a series of UK images with language adapts for the european market.
agency: AMVBBDO
cgi typography making light boxes from LIDA’s MAKE WORK PEOPLE WELCOME brand values.
a CGI illustration for Cosmopolitan UK for the opener of their MOVE section.
supernut
we were asked to make this little hero to head up the 'move' section in Cosmopolitan magazine.
a brutal (and tasty) selection process edited our potential champs down to one, perfect shell.
a photoshoot and a touch of photoshop later and a star is born.
client: Cosmopolitan UK
art director: Harry Winfield
our cgi sign cover illustration for Optometry Today Magazine.
art direction: Juanita Adu
full cover cgi typographic image for the Sunday Telegraph’s supplement ‘top 50 women in engineering’.
two ultra hi res images we produced as part of the team Mercedes F1 display at Mercedes Benz World.
working closely with team Mercedes, we created a detailed, hand modelled cgi build which we then rendered out into two 5.5m wide canvasses.
client: Mercedes-Benz
we've often used paper-craft to make illustrations, but with this commission from Cosmopolitan UK, it was clear we needed a faster, more flexible approach.
working entirely in cgi, we made a wireframe scene that mimicked the approach of folded card construction. we edited as we went, changing shapes and colours in a way not possible with traditional paper-craft techniques.
client: Cosmopolitan UK
art director: Harry Winfield
CGI Illustration for the Columbia Convention and Visitor’s Bureau in Missouri, showing the COMO logo, made from a collection of sports equipment.
client: Columbia Convention and Visitor’s Bureau, Missouri
agency: Woodruff Sweitzer
CGI illustration for Cosmopolitan UK of a papercraft scene with a woman reading on her smartphone
cgi illustration of a pin art toy for Cosmopolitan uk.
a set of two cgi illustrations, showing the impact of positive reform in prisons and elderly care.
client: RSA Journal
art direction: Johan Shufiyan
some jobs are just a treat from start to finish. this mechanical heart commission gave us license to disappear into a playground of modelling , texturing and lighting for a few days. bliss.
art direction: Sarah Auld
client The Actuary magazine
a play on Damien Hirst's 'For The Love Of God' with gold tears for Euromoney magazine.
Client: Euromoney
Art Director: Rahul Singh
cgi neon typography cover.
client: The Biomedical Scientist
art direction: Gary Hill
a commission for Shortlist magazine gave us the perfect excuse to explore CGI stitching and patch building. Building the entire patch scene in CGI gave us great control over the content, material and lighting, giving a photoreal finish.
client: Shortlist Media Ltd
art direction: Peter Allison
another hourglass commission from an ever growing series of work. this time for Which? Travel, for their news piece on misleading travel deals.
client: Which?
art direction: Nicola Matic
cgi typographic illustration
With Mercedes winning another consecutive world championship, we were commissioned to create a large format F1 image to be displayed in the Mercedes Benz-World museum.
With the image needing to reflect many years of Mercedes' success, both past and future, the car , driver and scene capture the teams efforts, rather than any one driver, car model or track.
To achieve the enormous print size at a high resolution, we created a cgi scene, to which we applied vector based motion tracking to create a dynamic result.
we were asked by Marshall Amplifiers to make a funny promotional animation for the launch of their new amp-styled fridge.
we provided the entire workflow, navigating the character design, modelling, animation, compositing, sound edit and video edit.
client: Marshall Amplifiers
art direction: David Donaghy
a cgi sprue build with a silver treatment for Wealthsmiths magazine.
art direction: Louise Hewlett
our special anniversary cover for the Big Issue's 25 year celebrations also went on to become the visuals for their celebratory event at the Proud Gallery in Camden, where it featured on VIP gift bags, large format posters and as the stage backdrop.
client: The Big Issue
art director: Scott Maclean
with a brief calling for a very specific scene to be made from scale model figures, we knew this was the perfect time to make a CGI model figure set up.
with a fully CGI approach, we didn't have the limitations of real model figures or macro photoshoots. We were able to pose and construct whatever we needed.
as with all illustrations, being able to edit continually as we went along was a massive benefit. as the piece developed, we were able to take on feedback and make alterations without endless reshoots.
client: Cosmopolitan UK
art director: Harry Winfield
cover for Which? Computing magazine, to show the slow broadband speeds in rural britain.
nominated for the consumer cover of the year award at the british society of magazine editors awards 2015
art director: Mark Massey
client: Which?
originally planned as a cgi project, we saw a chance to get a little model making done and shot the entire thing. two hours of threading modelling wire into shoelaces reminded us how great cgi is, but the results were worth it!
client: Mens Fitness Magazine
art director: Rob Lavery
concept art for a digital piggy bank character.
client: Track GmbH
typographic cover for Which? Money magazine, on the banks that dont know how your money is taxed.
full CGI build.
art director: Sam Williams
client: Which?
a three page set of typographic illustrations for Seven on big data.
art direction: Ian Pierce / Richard Spellman
client: Seven
our cgi typography cover for Cincinnati magazine, showcasing their fall arts preview.
client: Cincinnati Magazine
art direction: Megan Scherer
a series of typographic images for St Louis Magazine's annual A-List Awards. as well as a cover image, we produced an opener image and eight individual category illustrations to provide a strong visual identity throughout the issue.
art director: Lindsay Timme
client: St. Louis Magazine
a brief case shaped as Africa, for The Lawyer Magazine
client: The Lawyer Magazine
art director: Stuart Woodward
chrome lungs as part of an ongoing series of enhanced anatomy for Men's Health.
art director: Jamie Sage
client: Men's Health Magazine.
an illustration for Which? magazine's report on warranties.
building a scene from many different product shots and then adding CGi tape, gave us all the benefits of working in CGI, but while keeping the photographic finish.
art directon: David Young
client: Which?
illustration for the Financial Times Special Report on private banking.
a cover for The Actuary magazine, contemplating the future of bitcoin.
opener spread image for the 'what to do when it goes wrong' series of type illustrations for Men's Health Magazine.
creative director: declan fahy
client: Man's Health
a recent commission for Sphere Magazine, to produce an opener and spread image to creatively display a collection of jewellery. With the jewellery only available as product shots, a conventional shoot was not an option, so we have become regular contributors to Sphere with what is best described as 'fake photo shoots'
using cgi to model the equivalent of a paper diorama gave us incredible control over each scene, allowing us to edit and compose as we progressed.
art director: David Godfrey
client: Sphere Magazine
original alice in wonderland drawings by Sir John Tenniel.
a series of typographic images for a feature on 'what to do when it all goes wrong'.
art director: Declan Fahy
client: Men's Health
a series of images for Mercedes-Benz World for their advertising and marketing campaigns. the images follow the dramatic styling of Mercedes-Benz wider campaign, but incorporating the Brooklands and Silverstone locations and the Mercedes-Benz World fleet.
working with automotive photographer, James Lipman, the resulting images each bring together between 10 and 20 separate shots, composited to produce a distinctive range of hero shots that capture the energy and excitement of the Mercedes-Benz World experience.
photography: James Lipman
agency: Complete Creative Communication
client: Mercedes-Benz World
a heart shaped London olympic stadium that ran as the introduction page for the Sunday Times Magazine's special Olympic edition.
art direction: Aly Waller
client: Sunday TImes Magazine
an opener for the Sunday Times Travel Magazine's annual 'value for money' awards.
art director: David Rice
client: Sunday Times Travel Magazine
a barbell set, formed into the shape of a spine. part of an ongoing series of anatomy images for Men's Health Magazine.
art Director: Jamie Sage
client: Men's Health
Virtual Reality cgi/photo illustration for The Planner Magazine
cgi typographic illustration for the cover of the ICBA’s Independent Banker Magazine.
lego engineering for the Financial Times Special Report on Engineering the Future.
The accompanying gif animation ran on all digital editions.
Client: Financial Times
a series of heavily manipulated photographs for Intelligent Life magazine. a fun photoshoot, throwing pages around for a morning was complimented by hours of photoshop work, layering the individual sheets together to make convincing scenes.
client: Intelligent Life Magazine
with a quilling cover in mind for their awards cover, but a tight deadline, management today magazine were in need of a creative solution fast.
replacing traditional paper quilling with cgi enabled us to produce an elaborate build in a fraction of the time. it also allowed for a fluid editing process, so we could evolve its look and finish as we worked.
art director: Denise Kelly
client: Management Today Magazine
illustrations for the Sunday Times Culture, to accompany AA Gill's review of homeland. it can be a challenge to illustrate a subject - seemingly arrive at the very best concept we can offer, only to then be asked to do it all again for season two! with homeland, however, it was an opportunity to dig even deeper and come away with two very contrasting takes on a great drama.
client: Sunday Times Culture
a model house kit for the cover of Mortgage Strategy Magazine.
art direction: Matt Stevens
client: Mortgage Strategy
a cgi illustration for Which Travel Magazine for an article on hand luggage. making the image into a plastic model kit, we reduced a busy scene down to a very clean palette that had more than a nod to the illustrations of in-flight safety guides.
art director: Nicola Matic
client: Which Travel Magazine
